
The Rise of ‘Dupes’: Why Shoppers Are Choosing Lookalikes Over Luxury
Gone are the days when name-brand logos were everything. In today’s fast-moving, budget-conscious shopping world, more and more consumers are turning their attention to “dupes”—high-quality, affordable alternatives that deliver the look, feel, or function of luxury items without the hefty price tag. From beauty and fashion to home goods and tech, the “dupe economy” is […]
4 minute read